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Once used for entertainment purposes only, Facebook has now paved its way to mainstream digital marketing while helping businesses to track their competitors. Facebook ads library is stirring up the marketing ecosystem and gives marketers free access to spy on the ad imagery headlines, formatting, copy, and more. It also gives you a line of sight into the landing pages of the Facebook ads that are currently live on Messenger and Instagram. Planning to use Facebook Ads Library but are unsure where to begin? Connect with the best social media services in Gurgaon and outgrow competition in no time. Here’s the comprehensive guide that will walk you through the Facebook Ads Library and effective ways to use it for competitive research. A Brief Overview Of Facebook Ads Library Introduced in 2018, Facebook Ads Library helps you search and analyze all the advertisements placed on Facebook and its affiliate platforms. It can easily be accessed by site visitors and members alike and is a very im...

Whether you have recently dipped your toes into the search engine optimization industry or are a casual pro, you must be aware that there’s huge competition for the best resources, including backlinks, top Google rankings, and keywords. Being industrious isn’t enough these days and hence, you need to explore different ways to locate the best and most valuable opportunities. Here’s the comprehensive guide to the 7 less-explored sources to boost your site rankings. Find the keywords and connect with the best SEO services in Gurgaon to grow your business. 1. Hunt for Anchor Text & Backlinks Surprised how anchor texts and backlinks can help you find the new keywords? It’s no wonder that anchor texts consist of duplications and words like “click here”. But if you closely look at the URL and the linked text, you’ll discover some pre-researched keywords within them. For instance: <ahref=”https://www.esquire.com/style/mens-fashion/a37755426/squid-game-costume/”>Squid Game Jumpsuit...

  2022 is round the corner and it’s time to update your digital marketing approach with new strategies and trends. Since the consumers have become more aware and informative, following the appropriate and up-to-date content marketing methods is essential to outshine the competition and to stand out from the crowd. Curious to know more? Here’s the rundown of the five latest trends you should have on the radar while strategizing for 2022. 1. Focus on Understanding Readers’ Intent SEO professionals and marketers who mainly focus on the keywords and their performance are missing out on the opportunity to connect with their audience. Understanding what people are searching for is not enough for brands who want to stay out of the pack. They need to learn about the audience's intent to craft content that speaks to them directly. To achieve this objective, businesses need to go through the customers’ journey to find the content gaps and other opportunities to create a more seamless experi...