How to use Facebook Ads Library For Competitive Research?

Once used for entertainment purposes only, Facebook has now paved its way to mainstream digital marketing while helping businesses to track their competitors. Facebook ads library is stirring up the marketing ecosystem and gives marketers free access to spy on the ad imagery headlines, formatting, copy, and more.

It also gives you a line of sight into the landing pages of the Facebook ads that are currently live on Messenger and Instagram. Planning to use Facebook Ads Library but are unsure where to begin? Connect with the best social media services in Gurgaon and outgrow competition in no time.

Here’s the comprehensive guide that will walk you through the Facebook Ads Library and effective ways to use it for competitive research.

A Brief Overview Of Facebook Ads Library

Introduced in 2018, Facebook Ads Library helps you search and analyze all the advertisements placed on Facebook and its affiliate platforms. It can easily be accessed by site visitors and members alike and is a very important entity from the digital marketing perspective.

Users can easily search for ads by using the keywords, download periodic reports, and use the data to keep an eye on the latest trends, and that too for absolutely free of cost.

Ways to use FB Ads Library For Competitive Research

Here’s the rundown of 4 effective ways to use FB Ads Library for keeping an eye on your competition. 

1. By Viewing Brands’ Advertisements

While you scroll through the ads, you’ll notice that the library reflects the months in which that certain advertisement is launched. The icons present at the top of each ad indicate the placements in which it was executed. Additionally, it will help you find other information about the advertisement’s spending and reach.

If the ad falls into a special category, Facebook also reports ranges for potential reach, impressions, and amount spent. These statistics are helpful for determining what your competitors are up to and whether they have been targeting the specific demographics or a group of audience.

2. By identifying creative takeaways

It’s no surprise that glancing through the images your competitors are using can let you know about their strategy, along with the efforts they are putting into creative testing.

Check whether they are incorporating a variety of creative formats such as standard image ads, video, carousels, and more or if they are using stock imagery or custom imagery.

In addition, note down if they are using multiple variants of the same copy but with different images. Find how their strategy is different from what you’re currently using and seek help of the professional social media services in Gurgaon to follow the current trends.

3. Flagging Sales and Offers

While looking through the competitors’ ads, you must find out how often they run sales and what specific offers they usually promote. Use the date selector and choose a timeframe around popular sale times to see what promotions were executed by them.

In addition to this, watch for what offers competitor brands are using, such as Percentage Discounts, Dollar Amount Discounts, Offer Codes, Discounts specific to First-Time buyers or existing customers, and more.

This will give you an idea of the types of promotions and offers they are using to attract the customers so you can also incorporate them to increase your sales.

4. By checking the competitors’ target audience

While Facebook Ads Library doesn’t allow you to check the details about targeting beyond the basic demographics, you are still able to make an intelligent guess from the messaging.

For example, you might encounter an advertisment promoting the shoppers to complete their purchase on the site. It simply indicates that the brand is likely targeting the cart abandoners.

So, when reviewing ads, you can easily catch a glimpse in to how effectively you competitors have split out their marketing efforts among various regions.

Use Facebook Ad Library Now!!

That’s all about how you can use FB Ad Library to keep a check on your competitors organically. Wait no more and start reviewing the advertisments of other brands to get creative ideas. Hire the best social media services in Gurgaon to position your brand on the top.